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Dr Xavier Font is an expert in responsible tourism marketing, with extensive experience in industry and government training on all aspects of sustainable tourism production and consumption. He is the most published academic in the world in sustainable tourism certification, having consulted on this subject for UNEP, UNCTAD, UNWTO, IFC, EC, VisitEngland, Fáilte Ireland, WWF and the Travel Foundation amongst others. He has conducted over 80 courses for businesses on how to market and communicate sustainability, analysed 100s of websites and conducted sustainability communication audits and experiments, much of which is gathered in www.responsibletourismcommunication.com. He is a full time member of staff at Leeds Beckett University, UK, and co-director of the International Centre for Responsible Tourism.