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United we stand, divided we fall: Strategies for engaging customers in Corporate Responsibility Programs

Author :	Karen Hughes & Gianna Moscardo
School/Work Place :	University of Queensland & James Cook University, Australia
Contact :	k.hughes2@uq.edu.au
Year :	2016
OPA :	2016 Outstanding Paper Award Winner

Many tourism corporate responsibility programs require the support and/or compliance of guests or customers, yet little attention has been paid to the design of strategies to encourage this compliance. Research in the areas of tourist interpretation, social marketing and sustainability marketing has all addressed aspects of this issue across a range of situations. A review of this literature is used to generate principles for the design and implementation of effective strategies to support customer compliance with CR programs in tourism businesses. Implementation of these principles is demonstrated through two contrasting holiday scenarios. Suggestions for extending CR strategies beyond the immediate confines and concerns of individual tourism businesses are also presented.

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Category :: Think Tank XVI

Attachment :: Huges, Moscardo United we stand divided we fall_Strategies for engaging customers in CSR Programs PP.pdf [File Size:762.9KB/Download:184]; Huges, Moscardo United we stand divided we fall_Strategies for engaging customers in CSR Programs.pdf [File Size:264.2KB/Download:230]

Views :: 787
Registered Date :: 2016.07.02; 00:38:35

Trackback :: https://www.besteducationnetwork.org/Papers_Presentations/14551/6d7/trackback

Article URL :: https://www.besteducationnetwork.org/Papers_Presentations/14551

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List of Articles

No.	Subject	Views	Date
314	Think Tank XVI Challenges to attaining “Accessible Tourism for All” i...	1599	Jul 02, 2016
314	Although the discussion on Accessible Tourism has increased in intensity over the past 20 years, and by now there are even a few examples of Good Practices being implemented, it nevertheless must be pointed out that this approach is not yet ... Author: Andreas Kagermeier Year: 2016
313	Think Tank XVI Values, Sustainability and Destination Choice Decision...	1455	Jul 02, 2016
313	The sustainability concept has become popular after it was first used in almost three decades ago in what is now a renowned report, Our Common Future by Brundtland’s World Commission on Environment and Development (WCED 1987). Although much... Author: Ercan Sirakaya-Turk, Seyhmuz Baloglu & Haywantee Rumi Ramkissoon Year: 2016
312	Think Tank XVI Examining Corporate Social Responsibility in Tourism: ...	685	Jul 02, 2016
312	One of the biggest challenges facing the tourism industry and policy makers is the emerging and fast growing ‘sharing economy’. Keeping abreast of this, disruptive but potentially transformative phenomenon has been challenging for industry,... Author: Stephen Wearing & Kevin Lyons Year: 2016
311	Think Tank XVI In Search of a New Mindset to Underpin Tourism Develop...	1171	Jul 02, 2016
311	Despite widespread recognition of the importance of all tourism stakeholders adopting sustainability attitudes and practices, with a huge descriptive and prescriptive literature highlighting ‘best practice’, things seem to be getting worse.... Author: Larry Dwyer & Verity Anne Greenwood Year: 2016
310	Think Tank XVI New approach on creating shared value in corporate soc...	1249	Jul 02, 2016
310	Corporate social responsibility (CSR) to manage environmental, social and economic impacts has been widely researched in tourism. However, there is criticism of the lack of non-western, local perspectives in tourism planning and management,... Author: Gabrielle McGinnis & Tamara Young & Mark Harvey Year: 2016
309	Think Tank XVI The Influences of Hotel Contexts on Tourist Behaviour....	790	Jul 02, 2016
309	Sustainability deals with the relation between people and their environment. The configuration of this connection and the communication between the two are decisive when talking about a socially acceptable, ecologically compatible and econo... Author: Stefan Raich Year: 2016
308	Think Tank XVI Empowering communities and enabling conservation: Revi...	821	Jul 02, 2016
308	The Africa Foundation a non-profit organization was founded in 1992 when Conservation Corporation Africa (since renamed and rebranded to &Beyond) was founded in South Africa. A central principle of the Conservation Corporation, safari l... Author: Kevin Mearns Year: 2016
»	Think Tank XVI United we stand, divided we fall: Strategies for engag...	787	Jul 02, 2016
»	Many tourism corporate responsibility programs require the support and/or compliance of guests or customers, yet little attention has been paid to the design of strategies to encourage this compliance. Research in the areas of tourist inter... Author: Karen Hughes & Gianna Moscardo Year: 2016 OPA: 2016 Outstanding Paper Award Winner
306	Think Tank XVI Influencing sustainability through engagement in polic...	957	Jul 02, 2016
306	The ability of businesses to influence the sustainability of tourism development is generally examined from two standpoints: the regulatory frameworks requiring particular actions with respect to how business is carried out, or to clients; ... Author: Valentina Dinica Year: 2016
305	Think Tank XVI Volunteering and donations for biodiversity conservati...	548	Jul 02, 2016
305	In 2010, the newly elected government of New Zealand, of neo-liberal orientation, has adopted its Business Growth Agenda. This has been implemented through a series of legal, policy and organizational changes, affecting the governance of th... Author: Valentina Dinica Year: 2016
304	Think Tank XV Inclusive tourism business models: A comparative analy...	3645	Jul 27, 2015
304	Mitchell and Ashley state that the “bulk of pro-poor tourism literature has not aimed at measuring impact… [and] is indeed recognized as a weakness in the pro-poor tourism literature by its proponents” (2010:5). The research paper aims to qu... Author: Andrew Rylance Year: 2015
303	Think Tank XV The role of interpretation in mindfulness/mindlessness...	5632	Jul 27, 2015
303	Cultural tourism is recently receiving increasing attention from southern African countries (The South African National Heritage and Cultural Tourism Strategy, 2012; Van Veuren, 2001). Cultural tourism is promoted as a local development stra... Author: Haretsebe Manwa, Dudu Boemah & Emile Coetzee Year: 2015
302	Think Tank XV Environmental beliefs and feelings toward nature among...	4514	Jul 27, 2015
302	Tourists are often depicted as irresponsible consumers, with mass tourism being linked to extensive consumerism in society (Sharpley, 2012; Singh, 2012)and tourists as consumers are part of the “culture-ideology of consumerism” (Higgins-Desb... Author: Elizabeth Ann Kruger Year: 2015
301	Think Tank XV A vacation from capitalism; what happens when the ‘mas...	6777	Jul 27, 2015
301	Philosophical and theoretical debates in tourism must be situated not just within economic and cultural contexts, but also political and social ones (Ataljevic, Pritchard & Morgan, 2007). Tourism is more than an ‘industry,’ Freya Higgins... Author: Amy Savener Year: 2015
300	Think Tank XV Lifelong learning for guiding and interpretation	3541	Jul 27, 2015
300	Scholarship on guiding and interpretation positions formal training as a central factor in guide instruction. Guide training operates in the area that mediates between personal characteristics, attitudes and knowledge of the guides and what ... Author: Julia N. Albrecht & Trisha Dwyer Year: 2015
299	Think Tank XV Can we eat it? Exploring the cultural challenges in ma...	3211	Jul 27, 2015
299	Can we eat it? How did you stop the waves? Is there water in there? Where is the switch to turn it off? Will it eat me? These are just some of the many questions asked by visitors to uShaka Sea World in Durban, South Africa. While South Afri... Author: Judy Mann & Roy Ballantyne & Jan Packer Year: 2015
298	Think Tank XV The role of souvenir vendors in the cultural sustainab...	3398	Jul 27, 2015
298	The research investigated the role of souvenir vendors in sustaining the social-cultural authenticity of Chichen Itza’s host community, a Mexican UNESCO World Heritage Site (WHS) (UNESCO, 2015a). The case study evaluated the Maya-descent ven... Author: Ady Milman Year: 2015
297	Think Tank XV Luxury and Sustainability in Tourism Accommodation – a...	3538	Jul 27, 2015
297	This paper examines the relationship between luxury and sustainability in tourism using a case study of the Soneva Group, which has two luxurious eco resorts in Maldives and Thailand. The aim of this paper is to determine whether luxury and ... Author: Derek Robbins & Justyna Gaczorek Year: 2015
296	Think Tank XV Conserving biodiversity as tourism (including wildlife...	3839	Jul 27, 2015
296	Governments throughout Australia and elsewhere recognise that tourism is an important sector of the economy, and are encouraging its growth in a variety of ways, some more environmentally sound than others. This papers presents not the resul... Author: Ronda J Green Year: 2015
295	Think Tank XV Perceptions of the business community on the sustainab...	7428	Jul 27, 2015
295	The holiday property market has seen a genuine boom in the last years with second homes being an integral part of today’s tourism and an important pillar in the accommodation sector. Today second homes are seen as an enabler for destination ... Author: Anita Zehrer Year: 2015

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