RESOURCES
RESOURCES: PAPERS & PRESENTATIONS
Author : | Lluís Garay, Xavier Font & August Francesc Corrons |
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School/Work Place : | Universitat Oberta de Catalunya, Spain |
Contact : | lgaray@uoc.edu |
Year : | 2016 |
In
the past five years, we (a group of researchers from the Leeds Becket
University and the Open University of Catalonia) have been working on different
studies about the CSR motivations, barriers and practices in tourism small and
medium enterprises (SMEs) from different countries and regions. We first
surveyed nearly 400 owner/managers (Garay &
Font, 2012)and found that the main reason for acting
responsibly was altruistic, although competitiveness reasons were also
important. Aspects of the “resource-based view” of the firm were validated through
the positive impact of environmental cost-savings in financial performance, but
also because other practices (not always related with economic reasons) were
influencing their competitiveness. The article concluded that further
implementation of these practices was necessary to achieve the full potential
of competitive advantages.