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How Sophisticated is the level of E-Commerce Adoption in Tourism Enterprises?

Author :	Nina Mistilis & John D’Ambra
School/Work Place :	University of New South Wales, Australia
Contact :	n.mistilis@unsw.edu.au
Year :	2006

The research aims to develop a conceptual model of e-commerce adoption in tourism enterprises. The paper begins with a literature review identifying the opportunities and competitive advantage for tourism enterprises associated with E-commerce adoption. It then compares current levels of e-commerce adoption for Australia and other nations, noting the under usage in small tourism enterprises. Finally it develops a classification of e-commerce adoption models and proposes a new conceptual model for tourism enterprises in terms of their level of sophistication. The model can be used to facilitate sustainable tourism development for SMTEs in a tourism destination.

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Category :: Think Tank VI

Tag :: E adoption; models; tourism enterprises; technology

Attachment :: Nina Mistilis & John D'ambra.ppt [File Size:379.0KB/Download:283]; Nina Mistilis & John D'ambra.pdf [File Size:418.7KB/Download:741]

Views :: 5988
Registered Date :: 2013.10.13; 17:07:01

Trackback :: https://www.besteducationnetwork.org/Papers_Presentations/2214/3e7/trackback

Article URL :: https://www.besteducationnetwork.org/Papers_Presentations/2214

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»	Think Tank VI How Sophisticated is the level of E-Commerce Adoption ...	5988	Oct 13, 2013
»	The research aims to develop a conceptual model of e-commerce adoption in tourism enterprises. The paper begins with a literature review identifying the opportunities and competitive advantage for tourism enterprises associated with E-commer... Author: Nina Mistilis & John D’Ambra Year: 2006
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