RESOURCES
RESOURCES: PAPERS & PRESENTATIONS
Author : | Christina Heyniger & Kristin Lamoureaux |
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School/Work Place : | Xola Consulting, USA (Christina Heyniger) & George Washington University, USA (Kristin Lamoureaux) |
Contact : | klam@gwu.edu |
Year : | 2007 |
The intent of this research is to provide a comparative analysis of several innovative social entrepreneurial businesses operating within the realm of rural adventure tourism. This qualitative, case-based research explores six companies, which have been able to incorporate rural adventure tourism with projects aimed at addressing human and environmental issues. Each company is examined to better understand the novel ways in which these organizations meet their complex business challenges.